Lauren Covington

Marketing Director
Corporate

Lauren joined the Athlete Training and Health team in July of 2019 as the Senior Marketing Manager and has since been promoted to Marketing Director. In this position she is responsible for running the day-to-day marketing, go-to-market strategies for new locations, ensuring local presence in existing markets, driving foot traffic into ATH facilities, integrating with operations and sales teams and partnering with hospitals and local sports organizations to raise brand awareness.

Since graduating from Oklahoma State University in 2006 with a Public Relations degree, Lauren has gained marketing experience through working with a variety of industries and brands including fitness, healthcare, CPG, advertising agencies, telecommunications, recording artists and finance, to name a few. She grew up playing sports, but her favorite was always soccer (goalkeeper!) and is a fitness enthusiast. Lauren enjoys pickup soccer games, strength training, HIIT and running.

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